Did you go into business for yourself with dreams of setting the world on fire, making your mark, and earning more money than you ever did before? Or perhaps you are thinking about it? The sad fact is many of you are, or will be, offering the same product and service that hundreds, if not thousands, of others do.

The ability to sell and self-promote is, undoubtedly, the most important skillset a person can have and the most valuable activity anyone can perform. Yet, more often than not, sales and self-promotion is also the most often overlooked.

Crafting the perfect elevator pitch is one of the most vital, yet often neglected, steps on the journey to obtaining business growth. We have all been asked, “What is it you do?” during a networking function and have seen our answer result in a less than ideal response.

In this interview with Tropical Entrepreneur, I discuss with Josh Denning the importance of sales systematisation and niche marketing, as well as give away some great strategies you could implement into your business or career right away.

In this article, published in Business2Community, I discuss why knowing the difference between sales and marketing can go a long way to ensuring your business’ long-term survival.

In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business’ success and bottom line. Put simply, if you sell and market when you don’t need the work, you are not desperate for it and therefore less willing to drop your price to get it.

In this interview with K Wave 6 Radio, I discuss my story with Kirk Spencer: The obstacles I faced on the road to success and how I overcame them to get where I am today. These are some of my most personal stories. I hope the secrets I found along the way help you as much as they did me.

In this interview with Act Local Marketing for Small Business, I discuss with Kalynn Amadio the importance of sales for any business. It may be something you want to avoid, but if you don’t make sales, your business has already failed.

The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best. It’s no wonder that they stumble from rejection to rejection. After all, doing this reduces them to nothing more than a talking brochure.

In this article, published in Lioness Magazine, I discuss ten simple tips that women can use to drastically improve their ability to negotiate. Don’t feel disadvantaged, be empowered and control your own destiny.