Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth.....
In this interview, with Entrepreneur Next Door, I discuss with John and Jan Olson the topic of niche marketing, or in other words, what everybody else is doing to get customers, and the importance of doing something completely different.
In this article, published and making top story in Entrepreneur, I discuss the seven steps in the sales scripting process. We start by looking at sales scripting and helping you overcome your inner barrier, “My business is different.”
In this interview, with ePodcast Network, I discuss with Eric Dye why so many businesses struggle to get more customers, what they can do today to start fixing this, and how to overcome the fear of doing what they know they must do.
In this interview with School for Startups Radio, I discuss with Jim Beach that sales is a skill like any other and certainly not one you can’t master. I also break the selling process into 7 key steps and discuss how you can use these steps to create your selling script right away.