Traditional business advice includes ideas such as, “Find an unmet need in the market and create an offering around it.” But this is a terrible suggestion for introverts. Introverts are more likely to focus on authenticity as a core business value. This means that trying to bend ourselves to the… View Article

Have you ever spent money on advertising, PR, or SEO that didn’t work? Have you ever wondered why some people seem to launch their business and obtain rapid growth, while you seem to struggle to get the phone to ring at all?

In this interview with Tropical Entrepreneur, I discuss with Josh Denning the importance of sales systematisation and niche marketing, as well as give away some great strategies you could implement into your business or career right away.

In this interview, with Entrepreneur Next Door, I discuss with John and Jan Olson the topic of niche marketing, or in other words, what everybody else is doing to get customers, and the importance of doing something completely different.