Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth…..

You’ve been hearing it everywhere: If you want to be successful, you need to differentiate. But how do you do it without losing what is uniquely you in the process?

Don’t become an expert “just like everyone else.” In this session we explore the topics of personal branding and differentiation, and how so many get it wrong.