In 2014, Matthew moved to Austin, Texas, to start his new coaching and consulting business. Why Austin? Well, luck had a lot to do with it. His first visit happened to coincide with SXSW, and he instantly fell in love. The live music, the energy, the creativity in the air—it was intoxicating. But what really captured his heart was the small business community. Unlike anything he’d seen before, Austin’s business owners didn’t compete—they lifted each other up, shared resources, and genuinely celebrated one another’s wins. Perhaps this spirit was born from the city’s collaborative music scene; whatever the reason, Matthew immediately recognized its magic. He later wrote about it in Fortune Magazine, in an article titled “Why Austin Is the Rockstar of Small-Business Cities.”
It wasn’t long before Matthew had his first series of clients. And after seeing the rapid growth results he was helping them achieve, he knew he had a formula that made a real and lasting difference. That’s when he made the decision: If he wanted to have a greater impact, he’d need to take his coaching online.
The only problem? He didn’t know a thing about websites. In his previous businesses, he’d call the developer if he needed to change a single word in the website copy. Now he was attempting to build an entire site, market it, and turn it into a scalable business. He didn’t want to rely on the expertise of others for all these elements; he wanted to understand it for himself and stay in the driver’s seat the whole way.
Just as he’d taught himself how to differentiate, find a niche market, and create an effective sales system, Matthew learned how to build a simple website. He wrote a few blog posts, launched a podcast, created email campaigns, and developed a social media strategy. Within six months, he’d built a six-figure consulting business, was listed in the Evan Carmichael report as one of the most-retweeted business coaches on Twitter, and had become an award-winning sales blogger.
More importantly, he was making a difference in the lives of the people he loved to help most of all: small business owners. He’d discovered that his unique processes, which he now calls his Rapid Growth System, not only worked to catapult his own businesses into Rapid Growth, but also worked for service provider businesses of every kind – commercial real-estate brokers, coaches, lawyers, writers, cloud consulting, videographers, professional speakers, florists, you name it. And the online systems he’d created for marketing and social media were working for them too.
Matthew had found his true purpose. For the first time, he didn’t get bored in his work. He didn’t look around for the next exciting thing. This was it: helping others achieve Rapid Growth.