In 2014, Matthew moved to Austin, Texas to start his new coaching and consulting business. Why Austin? Well, while it’s true this city is a hotbed of entrepreneurship and talent, the real reason is that he was following the amazing woman he had met during his year abroad. It’s a happy coincidence that Austin also has so much to offer the small business community.
Matthew decided to bring his new coaching business online. The only problem? He didn’t know a thing about websites. In his previous businesses, he’d call the developer if he needed to change a single word in the website copy. Now he was attempting to build an entire site, market it, and turn it into a lucrative business. He didn’t want to rely on the expertise of others for all these elements of his business; he wanted to understand for himself and be in the driver’s seat the whole way.
Just as he’d taught himself how to differentiate, find a niche market, and create an effective sales system, Matthew learned how to build a simple website. He wrote a few blog posts, launched a podcast, created email campaigns, and developed a social media strategy. Within six months, he’d built a six-figure consulting business, was listed in the Evan Carmichael report as one of the most-retweeted business coaches on Twitter, and had become an award-winning sales blogger.
More importantly, he was making a difference in the lives of the people he loved to help most of all: small business owners. He’d discovered that his unique processes, which he now calls his Rapid Growth System, not only worked to catapult his own businesses into Rapid Growth, but also worked for service provider businesses of every kind – commercial real-estate brokers, coaches, lawyers, writers, cloud consulting, videographers, professional speakers, florists, you name it. And the online systems he’d created for marketing and social media were working for them too.
Matthew had found his true purpose. For the first time, he didn’t get bored in his work. He didn’t look around for the next exciting thing. This was it: helping others achieve Rapid Growth.