People think you can only thrive in the sales industry if you have the gift of the gab, and that introverted salespeople do not stand a chance over naturally extroverted ones. Matthew rose above this stereotype by developing a sales process that not only leveled the playing field, but angled it to his advantage…..

The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best. It’s no wonder that they stumble from rejection to rejection. After all, doing this reduces them to nothing more than a talking brochure.

In this interview with School for Startups Radio, I discuss with Jim Beach that sales is a skill like any other and certainly not one you can’t master. I also break the selling process into 7 key steps and discuss how you can use these steps to create your selling script right away.