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5 min read
Mar 12, 2018
“You’ll never believe it,” said the excited voice on the other end of the line. “I just got off the phone with Brian Smith. He agreed to be our closing speaker at Small Business Festival.” Finding the exact right person to close our festival is always difficult. We look for… View Article
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6 min read
Jul 2, 2015
Great Story Telling Leads To Sales Mastery. The ability to tell a captivating story is not a skill reserved solely for authors. In the business world, story-telling has a wide array of uses. An effective marketing, sales and coaching tool, cleverly-crafted tales provide an ingenious way to imbed ideas and suggest a different perspective…..
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1 min read
Sep 27, 2014
In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business’ success and bottom line. Put simply, if you sell and market when you don’t need the work, you are not desperate for it and therefore less willing to drop your price to get it.
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