Read
1 min read
Sep 27, 2014
In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business’ success and bottom line. Put simply, if you sell and market when you don’t need the work, you are not desperate for it and therefore less willing to drop your price to get it.
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1 min read
Sep 25, 2014
In this interview with Act Local Marketing for Small Business, I discuss with Kalynn Amadio the importance of sales for any business. It may be something you want to avoid, but if you don’t make sales, your business has already failed.
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