Great Story Telling Leads To Sales Mastery. The ability to tell a captivating story is not a skill reserved solely for authors. In the business world, story-telling has a wide array of uses. An effective marketing, sales and coaching tool, cleverly-crafted tales provide an ingenious way to imbed ideas and suggest a different perspective…..

“With Facebook and Twitter the number of people that we can listen to is increasing, while the number of people that we actually listen to is becoming smaller.” – Dale Carnegie – “How to Win Friends and Influence People in the Digital Age” Do you know how to truly listen? If you answered no, then this session is a MUST.

In this article, published in Business2Community, I discuss why knowing the difference between sales and marketing can go a long way to ensuring your business’ long-term survival.

In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business’ success and bottom line. Put simply, if you sell and market when you don’t need the work, you are not desperate for it and therefore less willing to drop your price to get it.

In this interview with Act Local Marketing for Small Business, I discuss with Kalynn Amadio the importance of sales for any business. It may be something you want to avoid, but if you don’t make sales, your business has already failed.