Traditional business advice includes ideas such as, “Find an unmet need in the market and create an offering around it.” But this is a terrible suggestion for introverts. Introverts are more likely to focus on authenticity as a core business value. This means that trying to bend ourselves to the… View Article

“You’ll never believe it,” said the excited voice on the other end of the line. “I just got off the phone with Brian Smith. He agreed to be our closing speaker at Small Business Festival.” Finding the exact right person to close our festival is always difficult. We look for… View Article

Why do those who are new to sales struggle to succeed? There are seven self-destructive mindsets that new salespeople fall into, and these “traps” are often the reasons why they struggle to find success….

Salespeople often get a bad rap. Many believe that for a salesperson to be successful, they must be manipulative and pressure clients into signing that dotted line. However, this isn’t the case…..

Great Story Telling Leads To Sales Mastery. The ability to tell a captivating story is not a skill reserved solely for authors. In the business world, story-telling has a wide array of uses. An effective marketing, sales and coaching tool, cleverly-crafted tales provide an ingenious way to imbed ideas and suggest a different perspective…..

“With Facebook and Twitter the number of people that we can listen to is increasing, while the number of people that we actually listen to is becoming smaller.” – Dale Carnegie – “How to Win Friends and Influence People in the Digital Age” Do you know how to truly listen? If you answered no, then this session is a MUST.

In this article, published in Business2Community, I discuss why knowing the difference between sales and marketing can go a long way to ensuring your business’ long-term survival.