A Learning Hub & Community Helping Introverts Thrive
ABOUT MATTHEW POLLARD
Scott, an introverted business owner, fell in love with “The Introvert’s Edge” from the moment he picked up the book. He was tired of the hard-charging, in-your-face sales tactics that just didn’t feel right for him. Matthew’s sales strategy was a breath of fresh air, and it transformed Scott’s sales process from something he avoided to something he genuinely enjoyed doing. The book’s use of storytelling and the framework that it provided allowed Scott to make the sales process much more personal and enjoyable, prompting a huge transition for him emotionally and personally. “The Introvert’s Edge” is now Scott’s favorite sales book, and is always his go-to recommendation for anyone facing sales challenges.
Bernard first heard about “The Introvert’s Edge” when he attended an IBM sales event where Matthew was a guest speaker. The book had a revolutionary impact on him, providing valuable insights on the discovery process and how to identify pain points or opportunities for his customers. One of Bernard’s biggest takeaways is the power of storytelling, which he now uses regularly in conversations with prospects and clients. In fact, Bernard credits the book’s disciplined approach to crafting stories and leveraging their power for helping him land one of the biggest deals in his company’s history. He highly recommends the book to both introverts and extroverts, as an incredible resource for anyone who wants to have better conversations with their prospects, clients, and customers.
At Oracle’s annual sales kickoff, I was surprised when Matthew was introduced and then told us about the power of storytelling. He walked us through the components of a good story as well as the science behind the benefits of using it in a sales context. As a content marketer at heart, I believe in the importance of the quality of your messaging. Whether that’s your ad copy or opening on a cold call, the quality of your message will make all the difference. Matthew’s speech nailed it! It was inspiring, empowering and actionable.
He made me curious so I went a bit deeper. I saw his book, the Introvert’s Edge, was a top seller so I read it. I got so much out of it from a sales perspective! I studied his structure for storytelling and felt it was attainable, even for a big company like ours, to adopt. Credit goes to our sales leader, Chris, but I’m proud to say that our division at Oracle has led the way in using Matthew’s framework for storytelling. Our customer win stories are now more than just a list of cold facts. We’re crafting rich, descriptive language that is not only enjoyable to read but also effective at educating other sales people.
I didn’t stop there. I caught him as a guest on a podcast, signed up for his newsletter and read many of his blogs. His Rapid Growth Academy seemed perfect for my wife’s leadership coaching business. We only recently signed up but I can see there’s a lot of value in following his process. In fact, we dropped our marketing agency in favor of the Rapid Growth Academy. The technology he uses, the quality of his materials and the process he takes us through is top-notch and just what we needed.
Matthew is relevant to salespeople, marketers, business developers, entrepreneurs and anyone in the business of convincing others to take action. Matthew is special. He has really thought through sales, branding, and storytelling and he has a way of communicating that is down-to-earth, inspiring and easy to act on.
Just over a year ago, my husband quit his job to work as an independent contractor for a company. It started going south really fast. They weren’t sending the money…it was a mess. It came down to him making cold calls. He was so nervous! He bought The Introvert’s Edge and was able to make sales and gain his own clients! He’s made six figures in his first full year in business!
Matthew’s book is AMAZING, every chapter has triggered so many ideas that I had to read the book with a pen and paper on my side in order not to forget anything. I feel more confident about the future of my own company because NOW I have a strategy for selling.
