When it came time to discuss who would speak at her leadership program’s commencement ceremony, Nicole Perrotta said that immediately Matthew Pollard came to mind. He teaches how to be authentic as well as how to create a system as you go through the stressful parts of running a business, including networking. Not only was his professionalism top notch, but the message he delivered was customized based on research and meetings he had up front in the months leading up to the event, which made it particularly relevant and personal to the audience. The icing on the cake that really differentiated Matthew from other speakers is that he provided a “teaser reel” prior to the event that Nicole was able to use when promoting the event, and it really helped to generate an excited buzz beforehand.