Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth…..

In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business’ success and bottom line. Put simply, if you sell and market when you don’t need the work, you are not desperate for it and therefore less willing to drop your price to get it.