The Business Needs Analysis, or what I’m sure you now see as the document that unfreezes your prospects to the fact they MUST address their problems NOW! So what do you do next? Do you just say, “Okay, pull out your check book?”

“With Facebook and Twitter the number of people that we can listen to is increasing, while the number of people that we actually listen to is becoming smaller.” – Dale Carnegie – “How to Win Friends and Influence People in the Digital Age” Do you know how to truly listen? If you answered no, then this session is a MUST.

The “Free Business Analysis” is the ultimate diagnosis tool as well as an amazing sales instrument. In this session, I explain how page two of the Business Needs Analysis will allow you to delve deeper into the client’s problems, as well as describe the effect these questions will have on the client and how it will greatly improve your client acquisition.

This is part one of a two-part series where I explain how to use the first FREE worksheet I give away. The “Free Business Analysis” is the ultimate diagnosis tool to use with your clients as well as an amazing tool for turning people interested in the idea of coaching into motivated and ready to start clients.

Great coaches focus on all aspects of business, without just coaching to their strengths. It is also of vital importance that we maintain a balanced focus on each of the four pillars, or we can do more harm than good.

If you can’t empathize, you can’t help. In this episode of Better Business Coach Podcast, I help you understand what it feels like to own a failing business or a business you feel you can never leave.