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1 min read
In this article, published in Business2Community, I discuss why knowing the difference between sales and marketing can go a long way to ensuring your business' long-term survival.
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In this article, published in CEO Magazine, I discuss why allocating time, even in your busy periods, for sales and marketing makes such a huge difference to your business' success and bottom line. Put simply, if you sell and market when you don't need the work, you are not desperate for...
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124 min Read
When I first meet someone and tell them a bit about what I do, the first question is nearly always, “How did you get started in business?” As I explain in my conversation on K Wave 6 Radio with Kirk Spencer, I’ve always been business-minded, and I’ve always wanted to...
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42 min Listen
In this interview with Act Local Marketing for Small Business, I discuss with Kalynn Amadio the importance of sales for any business. It may be something you want to avoid, but if you don't make sales, your business has already failed.
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21 min Listen
The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best....
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1 min read
In this article, published in Lioness Magazine, I discuss ten simple tips that women can use to drastically improve their ability to negotiate. Don't feel disadvantaged, be empowered and control your own destiny.
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UPCOMING EVENTS

Build your Story Playbook

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Invisible Persuasion: Building Trust and Profits Through Story

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Build Your Story Playbook

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San Antonio, TX

Story Selling

Tanya Chernova Global Corp
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