At Oracle’s annual sales kickoff, I was surprised when Matthew was introduced and then told us about the power of storytelling. He walked us through the components of a good story as well as the science behind the benefits of using it in a sales context. As a content marketer at heart, I believe in the importance of the quality of your messaging. Whether that’s your ad copy or opening on a cold call, the quality of your message will make all the difference. Mathew’s speech nailed it! It was inspiring, empowering and actionable.
He made me curious so I went a bit deeper. I saw his book, the Introvert’s Edge, was a top seller so I read it. I got so much out of it from a sales perspective! I studied his structure for storytelling and felt it was attainable, even for a big company like ours, to adopt. Credit goes to our sales leader, Chris, but I’m proud to say that our division at Oracle has led the way in using Matthew’s framework for storytelling. Our customer win stories are now more than just a list of cold facts. We’re crafting rich, descriptive language that is not only enjoyable to read but also effective at educating other sales people.
I didn’t stop there. I caught him as a guest on a podcast, signed up for his newsletter and read many of his blogs. His Rapid Growth Academy seemed perfect for my wife’s leadership coaching business. We only recently signed up but I can see there’s a lot of value in following his process. In fact, we dropped our marketing agency in favor of the Rapid Growth Academy. The technology he uses, the quality of his materials and the process he takes us through is top-notch and just what we needed.
Matthew is relevant to salespeople, marketers, business developers, entrepreneurs and anyone in the business of convincing others to take action. Matthew is special. He has really thought through sales, branding, and storytelling and he has a way of communicating that is down-to-earth, inspiring and easy to act on.