Sales Scripting: Get a ‘Yes’ in 7 Easy Steps.
A 2014 guest post of mine titled “Getting to a Yes With Sales Scripting in 7 Easy Steps” made top story in Entrepreneur. Due to its success and the interest it generated, I wanted to provide my readers with a new and expanded version.
Salespeople often get a bad rap; many believe that for a salesperson to be successful, they must be manipulative and pressure clients into signing that dotted line.
However, this isn’t the case. The word “sales” was originally derived from the Scandinavian phrase “to serve”; a good sales person does exactly that. A salesperson that is truly good at their job doesn’t need to be conniving or manipulative – they simply need to understand the features of what they’re selling, ask questions to determine how these features translate into benefits for any particular client, and make these benefits known. Hard-selling isn’t necessary; once the benefits are explained, all that is left to do is ask the client to take that next step.
People think you can only thrive in the sales industry if you have the gift of the gab, and that introverted salespeople do not stand a chance over naturally extroverted ones. Matthew rose above this stereotype by developing a sales process that not only leveled the playing field, but angled it to his advantage. This sales process enables introverts to outsell the so-called “naturals.” Extroverts have good days and bad days. An introvert that follows Matthew’s sales process only has good days. That’s why you shouldn’t miss Matthew’s interview with Anna Farmery on iTunes top 30 podcast “The Engaging Brand.”
During this interview, Matthew will explain his very simple, easy to follow 3 step sales process. Listen in now and learn how you can start selling today.
Crafting the perfect elevator pitch is one of the most vital, yet often neglected, steps on the journey to obtaining business growth. We have all been asked, “What is it you do?” during a networking function and have seen our answer result in a less than ideal response. After many of these less than ideal outcomes we start to believe that networking, at least for us, just doesn’t work. That’s why Matthew’s interview with John McIntyre, on top 50 iTunes Podcast “The McMethod,” is a must listen.
During this interview Matthew will explain that a good elevator pitch can mean the difference between great successes in networking and what most people get: nothing. Listen in now and learn how to craft an elevator pitch that will work for you and your business and start getting new customers with ease today.
Being a business coach can be a lucrative career. If you’re just starting out, however, it can be one hard road. Startup coaches usually struggle every day to get enough clients while grappling to learn everything they need to know to deliver amazing results. Many want-to-be business coaches soon decide, the best way to cut the learning curve in half is to pay for an expensive business coaching franchise.
Now, thanks to “Rapid Growth Guy” Matthew Pollard , this expensive and potentially restrictive option is no longer the only shortcut to success. Listen as Matthew discusses the launch of his new iTunes top rated podcast, “Better Business Coach,” with Josh Denning on his podcast “Tropical Entrepreneur.”