Build Your Story Playbook^®

Structure

Matthew presents the science of storytelling as documented by Harvard and Stanford researchers, and explains why story is fundamental to a winning sales process. Attendees will hear about Matthew’s real-life clients – some painfully introverted, some needing to get hyped up on coffee to make the day bearable, some with sales in their DNA and thinking they were already doing everything right. All of them not only lowered their stress around selling and learned to love the process, but also increased closure rates as much as 400 – 1000%. All it takes is a simple, proven process that Matthew has perfected over the last decade.

	Learn the exceptional power of story, its use in gaining trust and credibility, and its effectiveness at sidestepping objections.
	Uncover the secret to crafting laser-sharp true stories that make prospects say, “I want that!”
	Discover the secret to creating your sales department’s story playbook®, rapidly reducing sales cycles, increasing closure rates, creating a sales culture of teamwork and excitement, and instantly making both your new and seasoned salespeople more effective.

Target Audience

This session has been designed in two formats: One to be presented to your entire sales team looking for the edge over their competition, and the other for sales VPs, directors, and managers looking for a proven way to transform their teams from stressed and high-pressure to relaxed and authentic – while massively boosting profits, of course. It’s also the perfect choice for sales kickoff events and sales team retreats and workshops, providing your team with the tools and motivation to dramatically improve their existing process. Matthew has delivered this presentation to a range of audiences from multinational conglomerates such as Oracle to commercial real estate sales firms such as Colliers International. It has also been presented to rave reviews at many small businesses and sales conferences.

Key Takeaways _*

• Discover a step-by-step process for creating true client stories that will 4-10X your sales team’s results
• Learn how to implement your new strategy with new-hire induction to drastically reduce the cost of training and onboarding, getting your team more productive, faster
• Develop a culture that attracts and retains the best and brightest
• Say goodbye to the high-pressure, high-stress environment, and hello to easier closes and a lot more money

Topic Authority

• Responsible for four multi-million-dollar direct sales business success stories before the age of 30
• Author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone – a proven sales system that works for introverts and extroverts alike – published by AMACOM New York and endorsed by Harvard, Princeton, Neil Patel, Marshall Goldsmith, Brian Tracy, Jeffrey Gitomer, and 50+ more
• Created and perfected a sales process that led him to become the number one sales performer in the largest sales and marketing company in the Southern Hemisphere within six weeks, and promoted to youngest state manager in the company history, overseeing thousands of salespeople at age 19
• Successfully transformed over 3500 client businesses across a diverse range of industries
• Internationally award-winning sales and marketing blogger