Brilliant… Matt can hit a nail on the head with a hammer throw. I have done a huge variety of things in my life and want to do so many things. That is a common problem. Yet I knew that I needed to find that anchor or beach head around which everything coalesces. In a flat two hours he had a solution that fit perfectly, one I had struggled with for a long time. It is not easy to define a statistician, a psychometrician, a database marketer, a strategist, a P/L F500 leader, a pricing specialist, a publisher, a show host, and so many other attributes in three words that resonate. He did it.