I was fairly pleased with the messaging for my business in its current state. However, participating in Matthew’s workshop talk triggered a higher level of clarity. I must confess I found myself rushing ahead – using the worksheet – feverishly wanting to dig deeper. I ended up not just polishing my messaging, but enhancing my target audience. It’s the day after, and I am already improving my business. It’s unusual for a brief talk to provide attendees with so much insight. It requires a subject matter expert, yes, but Matthew also has full command of the stage, the discipline to stick to his program, and the empathy to care about the benefit for the audience. I also had the distinct pleasure of chatting with Matthew and getting invaluable professional advice. He is a caring, giving expert that helped me see new opportunities I hadn’t before. Matthew is the real deal, and he made our conference better because of it.