I attended the Austin Freelance Conference where Matthew spoke to the crowd. My business recently launched, so my partner and I are exploring messaging ideas to find new clients. Matthew provided a 30 minute workshop that quickly helped us identify who, what, and why we provide value. We then identified the valuable outcomes that clients will find compelling. We have already put these ideas into our website and are networking far more effectively than before. As marketing consultants, we can re-use this exercise with our clients to help us better understand their needs. A true win all the way around from only 30 minutes with Matthew.