After watching all the online training (lots) I have to confess that I now use most of the techniques that you spoke about in the videos and it does work. Even the process of how people view our website was altered to suit some of the things you spoke about. We began using heatmaps on the site to track the popular areas of the pages. The first heat spot is dedicated to building trust, the second to ‘Set the Scene’ then the third to show what we can do better than anyone else. Pretty impressive.