We founded Hey Blink Me through a hackathon, and started working with Matt right after. Matt has provided a wealth of actionable advice and mentorship on how to target and build the audience for our business. Our main method of gaining traction was through a quiz and event. Matt helped us position the audience for the event and guided us on everything from getting sponsors, to email marketing, to guerrilla marketing. We were sorely lacking in marketing skills, and Matt provided actionable inspiration and creativity to build a viral campaign. Within 30 days we have gotten 700 potential users who have taken our quiz, which will be valuable when we launch our app officially.