Mr. Pollard is a great advisor, because he is a true expert in his field. Unlike many other coaches, he offers advice that is relevant and practicable for a business’s specific needs, rather than a blanket approach. Mr. Pollard has helped our company immensely, particularly in the area of niche marketing. Since working with him to define our niche, we have not only improved our sales process and our marketing and PR efforts, we have also been able to improve the level of service that we give our clients and streamline our processes. One thing that came as a surprise to us was that it has even made more sense to media contacts than our previous, scattered message.