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Differentiation – It’s Bad Business to Be Different “Just Like Everyone Else”

18 min Listen
Don’t become an expert "just like everyone else." In this session we explore the topics of personal branding and differentiation, and how so many get it wrong.
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Price Comes Last! How to Let the Client Decide Pricing

19 min Listen
In this episode of Better Business Coach Podcast, I talk about the uncomfortable subject of price and why you must never mention it until the customer completely understands what you provide as well as the true value they will obtain from working with you....
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How to Easily Identify a Client’s Business Challenges

20 min Watch
Your next free worksheet – This worksheet forms the first part of your first paid client session and is used to re-unfreeze the client to the fact that they must embrace change to fix their current business challenges....
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Change Management in Three Simple Steps
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Lewin’s Change Management in Three Simple Steps

23 min Listen
In this episode, we explore the dynamics of change management effort and managing organizational change within organizations and businesses. Have you ever witnessed change initiatives that failed to deliver the desired results? Perhaps you've seen individuals react with frustration, deeming the proposed changes unreasonable and resisting them. On the flip...
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How to Sell Through Stories – Take Your Selling to the Next Level

21 min Listen
Do you know how to tell stories? Did you know that story telling is dramatically important in the sales process and when coaching clients?
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How to Sell Business Coaching in 5 Simple Steps – No Hard Sell

18 min Listen
The Business Needs Analysis, or what I’m sure you now see as the document that unfreezes your prospects to the fact they MUST address their problems NOW! So what do you do next? Do you just say, "Okay, pull out your check book?"
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Why Active Listening is the Key to Business Coaching Success

23 min Listen
“With Facebook and Twitter the number of people that we can listen to is increasing, while the number of people that we actually listen to is becoming smaller.” - Dale Carnegie - "How to Win Friends and Influence People in the Digital Age" Do you know how to truly listen?...
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How to Leverage the Business Needs Analysis for Success (2 of 2)

11 min Watch
The "Free Business Analysis" is the ultimate diagnosis tool as well as an amazing sales instrument. In this session, I explain how page two of the Business Needs Analysis will allow you to delve deeper into the client’s problems, as well as describe the effect these questions will have on...
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Introducing the Business Needs Analysis Worksheet, FREE! (1 of 2)

21 min Watch
This is part one of a two-part series where I explain how to use the first FREE worksheet I give away. The "Free Business Analysis" is the ultimate diagnosis tool to use with your clients as well as an amazing tool for turning people interested in the idea of coaching...
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The 4 Fundamentals of an Effective Business Coach

12 min Listen
Great coaches focus on all aspects of business, without just coaching to their strengths. It is also of vital importance that we maintain a balanced focus on each of the four pillars, or we can do more harm than good.
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Five Free Client
Worksheets!

Everything you need to coach clients through their first five sessions and lock them in long-term.

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About Matthew Pollard

ABOUT MATTHEW POLLARD

Called the real deal by Forbes, Matthew is a small business advocate, Rapid Growth® Coach, and keynote speaker. Responsible for five multimillion dollar success stories before the age of 30, today Matthew is an internationally award-winning blogger, author of The Introvert’s Edge, and founder of Small Business Festival, an INC Top-5 national conference. His work has transformed over 3500 struggling businesses to date.

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