Don’t become an expert “just like everyone else.” In this session we explore the topics of personal branding and differentiation, and how so many get it wrong.

In this episode of Better Business Coach Podcast, I talk about the uncomfortable subject of price and why you must never mention it until the customer completely understands what you provide as well as the true value they will obtain from working with you….

Your next free worksheet – This worksheet forms the first part of your first paid client session and is used to re-unfreeze the client to the fact that they must embrace change to fix their current business challenges….

Have you ever witnessed change in an organization or a business that didn’t work? Perhaps when it was introduced people got angry, stated how ridiculous it was and even claimed it would never work? Conversely, have you witnessed change done really well?  Where people embraced change and were able to agree that their current way of doing things was in need of improvement?

Do you know how to tell stories? Did you know that story telling is dramatically important in the sales process and when coaching clients?

The Business Needs Analysis, or what I’m sure you now see as the document that unfreezes your prospects to the fact they MUST address their problems NOW! So what do you do next? Do you just say, “Okay, pull out your check book?”

“With Facebook and Twitter the number of people that we can listen to is increasing, while the number of people that we actually listen to is becoming smaller.” – Dale Carnegie – “How to Win Friends and Influence People in the Digital Age” Do you know how to truly listen? If you answered no, then this session is a MUST.

The “Free Business Analysis” is the ultimate diagnosis tool as well as an amazing sales instrument. In this session, I explain how page two of the Business Needs Analysis will allow you to delve deeper into the client’s problems, as well as describe the effect these questions will have on the client and how it will greatly improve your client acquisition.

This is part one of a two-part series where I explain how to use the first FREE worksheet I give away. The “Free Business Analysis” is the ultimate diagnosis tool to use with your clients as well as an amazing tool for turning people interested in the idea of coaching into motivated and ready to start clients.

Great coaches focus on all aspects of business, without just coaching to their strengths. It is also of vital importance that we maintain a balanced focus on each of the four pillars, or we can do more harm than good.