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Why Businesses Only Have Price to Compete On

Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth.....

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9 minute read

Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth.....
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The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best. It’s no wonder that they stumble from rejection to rejection. After all, doing this reduces them to nothing more than a talking brochure.
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In this article, published in Lioness Magazine, I discuss ten simple tips that women can use to drastically improve their ability to negotiate. Don’t feel disadvantaged, be empowered and control your own destiny.
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In this interview, with Entrepreneur Next Door, I discuss with John and Jan Olson the topic of niche marketing, or in other words, what everybody else is doing to get customers, and the importance of doing something completely different.
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In this article, published and making top story in Entrepreneur, I discuss the seven steps in the sales scripting process. We start by looking at sales scripting and helping you overcome your inner barrier, “My business is different.”
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41 min listen
In this interview with School for Startups Radio, I discuss with Jim Beach that sales is a skill like any other and certainly not one you can’t master. I also break the selling process into 7 key steps and discuss how you can use these steps to create your selling script right away.
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