Double Sales Box - Matthew Pollard

Featured in Business2Community – November 2014

businesses fail photoIn this article, published in Business2Community, I discuss why knowing the difference between sales and marketing can go a long way to ensuring your business’ long-term survival.
You can also see the original post at – www.business2community.com

What do you rate your sales and marketing knowledge out of 5, with 5 being AWESOME!! Let me know in the comments section below:

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Photo by Dave Dugdale

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Sales Questions: How to Build Powerful Ammunition

The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best. It’s no wonder that they stumble from rejection to rejection. After all, doing this reduces them to nothing more than a talking brochure.

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