Pitch Coach and Start-up Mentor
I am proud to be welcomed back as a Pitch Coach and Start-up Mentor for Austin’s 2015 Google Start-up Weekend. See organizations website at: www.up.co
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The ability to tell a captivating story is not a skill reserved solely for authors; in the business world, story-telling has a wide array of uses. An effective marketing, sales and coaching tool, cleverly-crafted tales provide an ingenious way to imbed ideas and suggest a different perspective. So why do stories resonate so strongly with us? Simply put, it comes down to science. Studies have shown that stories actually work to release the ‘love hormone’ oxytocin; in turn, this creates that all-important human bond and activates the ‘know, like and trust’ factor.