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Matthew's Speaking Events

Host : N2 Publishing
11:30 am - 1:30 pm 13995 US-183, Austin, TX 78717 (View Map)
512.658.5991
Event Type : 60 Minute Keynote
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Host : Febracorp University
9:00 am - 10:00 am Rua Fidencio Ramos, 302 Bloco B - Vila Olimpia, São Paulo - SP, 04548-004, Brazil (View Map)
+55 11 3302-9200
Event Type : 60 Minute Keynote
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Host : Febracorp University
9:00 am - 3:00 pm Rua Fidencio Ramos, 302 Bloco B - Vila Olimpia, São Paulo - SP, 04548-004, Brazil (View Map)
+55 11 3302-9200
Event Type : 6 Hour Workshop
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Why Businesses Only Have Price to Compete On

Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth. It’s a fact of life that most businesses have competitors that offer a very similar product or service. After all, most new business owners learned their functional skill from a boss before eventually deciding to go into business themselves. As in many cases, this new business owner replicates what they know and have learned with their past employer, and therefore can easily fall into the trap of believing that price is the only defining selling point. Sure price can be a factor, but remember each business owner has unique qualities and therefore price is just one factor on which they can compete. So why do most businesses only have price to compete on?

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