Sales Scripting: Get a ‘Yes’ in 7 Easy Steps.
A 2014 guest post of mine titled “Getting to a Yes With Sales Scripting in 7 Easy Steps” made top story in Entrepreneur. Due to its success and the interest it generated, I wanted to provide my readers with a new and expanded version.
Salespeople often get a bad rap; many believe that for a salesperson to be successful, they must be manipulative and pressure clients into signing that dotted line.
However, this isn’t the case. The word “sales” was originally derived from the Scandinavian phrase “to serve”; a good sales person does exactly that. A salesperson that is truly good at their job doesn’t need to be conniving or manipulative – they simply need to understand the features of what they’re selling, ask questions to determine how these features translate into benefits for any particular client, and make these benefits known. Hard-selling isn’t necessary; once the benefits are explained, all that is left to do is ask the client to take that next step.
People think you can only thrive in the sales industry if you have the gift of the gab, and that introverted salespeople do not stand a chance over naturally extroverted ones. Matthew rose above this stereotype by developing a sales process that not only leveled the playing field, but angled it to his advantage. This sales process enables introverts to outsell the so-called “naturals.” Extroverts have good days and bad days. An introvert that follows Matthew’s sales process only has good days. That’s why you shouldn’t miss Matthew’s interview with Anna Farmery on iTunes top 30 podcast “The Engaging Brand.”
During this interview, Matthew will explain his very simple, easy to follow 3 step sales process. Listen in now and learn how you can start selling today.
In this interview with Tropical Entrepreneur, I discuss with Josh Denning the importance of sales systematization and niche marketing, as well as give away some great strategies you could implement into your business or career right away.
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In this article, published in Business2Community, I discuss why knowing the difference between sales and marketing is a great start to ensuring that your business is the one out of five that survives this horrible statistic.
In this interview with Act Local Marketing for Small Business, I discuss with Kalynn Amadio the importance of sales for any business. It may be something you want to avoid, but if you don’t make sales, your business has already failed.
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The novice salesperson tries to sell their products and services by explaining all the features to their prospect. They tend to do this by reading the brochure and then asking in an untactful manner something like, “Do you think that would work for you?” and then hoping for the best. It’s no wonder that they stumble from rejection to rejection. After all, doing this reduces them to nothing more than a talking brochure.