Many businesses feel as though the only way to obtain a competitive edge over their competition is through price. This conclusion, while seemingly obvious, in actuality couldn’t be further from the truth.
It’s a fact of life that most businesses have competitors that offer a very similar product or service. After all, most new business owners learned their functional skill from a boss before eventually deciding to go into business themselves. As in many cases, this new business owner replicates what they know and have learned with their past employer, and therefore can easily fall into the trap of believing that price is the only defining selling point.
Sure price can be a factor, but remember each business owner has unique qualities and therefore price is just one factor on which they can compete.
So why do most businesses only have price to compete on?
The ability to tell a captivating story is not a skill reserved solely for authors; in the business world, story-telling has a wide array of uses. An effective marketing, sales and coaching tool, cleverly-crafted tales provide an ingenious way to imbed ideas and suggest a different perspective.
So why do stories resonate so strongly with us? Simply put, it comes down to science. Studies have shown that stories actually work to release the ‘love hormone’ oxytocin; in turn, this creates that all-important human bond and activates the ‘know, like and trust’ factor.
The Art of Business Coaching
It’s common for entrepreneurs and business owners to have a pre conceived notion about the enterprise they’re entering. Human nature and evolution has shaped our brains to work this way.
The truth is reality doesn’t always function according to plan.
What you think will happen and what actually happens is often different.
Like the old saying goes, “there is a difference between talking the talk; and walking the walk”.
Being a business coach can be a lucrative career. If you’re just starting out, however, it can be one hard road. Startup coaches usually struggle every day to get enough clients while grappling to learn everything they need to know to deliver amazing results. Many want-to-be business coaches soon decide, the best way to cut the learning curve in half is to pay for an expensive business coaching franchise.
Now, thanks to “Rapid Growth Guy” Matthew Pollard , this expensive and potentially restrictive option is no longer the only shortcut to success. Listen as Matthew discusses the launch of his new iTunes top rated podcast, “Better Business Coach,” with Josh Denning on his podcast “Tropical Entrepreneur.”